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How Cloud Hosting Helps In Enhancing Your Website’s SEO Ranking?2020-09-05 17:03:55
Cloud Hosting is driving many businesses by accelerating a wide range of business processes. It is also improving the online presence of enterprises by offering plenty of features that have instinctive potential to support SEO of business websites. Superior website ranking is the direct effect of enhanced SEO. It can drive the projection of business in terms of improved overall health & better revenue generation.
Faster web page loading
Website loading speed determines the overall browsing experience of a particular website. Faster loading of pages not only increases the footfall but also improves the engagement of site visitors leading to higher conversion rates. The website load speed is used as a vital factor for the SEO ranking of a website by leading search engines like Google.
It’s interesting to note that the major search engine like Google considers User Experience or UX rating as a significant analytical matrix for assigning ranks to websites. Superior User Experience ranking can be attained by improving website speed. Switching over to cloud hosting solutions in India from your conventional hosting can help to improve page loading speed due to improved availability of resources.
The Geographic Location of Hosting
Websites need to have hosting servers located in close proximity of the visitor in order to deliver content in the shortest possible time. It is the key reason why businesses are creating websites with country-specific domains that are hosted in particular regions. For instance, you will find that if you happen to be located in India and search for amazon.com, then you will be asked to continue with Amazon.in. So, instead of finding local hosting for faster content delivery, organizations are relying on cloud hosting services. It empowers your website with the availability of servers located at multiple positions. Your website is automatically directed to the closest server concerning the visitor for faster loading.
The location of hosting providers influences SEO ranking since a user in the US will be provided with US-specific search results in preference to sites from other countries or .com sites. Users prefer to host all websites on cloud including .in, .us, .uk because the cloud platform will automatically direct visitors to relevant sites. Instead of obtaining local hosting for websites to reach local customers, many businesses are now, leveraging cloud hosting as an economical, competent and SEO friendly alternative.
One of the most crucial irritants to the performance of a site is the presence of automated scripts that are maliciously programmed and known as bots. These bots are highly responsible for negative SEO impact on websites.
There are several types of bots and they have the potential to play chaos with the security and performance of websites. Organizations are implementing a wide spectrum of initiatives to protect sites from bot attacks.
Scraping bots- They are well known to degrade the SEO ranking of websites by way of content duplication. Since the presence of duplicate content can adversely impact SEO, one needs to deal firmly with these bots.
Link spammer bots- These bots are intended to put at risk SEO attempts by sending spam-Emails. Spambots such as email spambots gather email addresses for creating mailing lists and dispatch unsolicited mail to the recipients. Search engines take a serious view of this and may also ban such websites.
Best Cloud hosting provider ensures that their hosted websites are offered flawless protection link spamming against bots. Cloud hosting offers sharing of high-end resources that are critical for organizations to obtain high tech capabilities.
Other than providing security against bots, cloud hosting also offers reliability and rapid resolution of issues. Clients can also look forward to the economy of the utility-based payment system. Improved website performance is guaranteed due to the on-demand provisioning of resources.
Search engines attach great significance to the visitor’s experience. It is found that faster page loading, absence of malicious bots, and assured website availability are vital factors for enhanced user experience. Therefore we can safely conclude that cloud hosting has excellent potential to positively influence SEO.
Mukul Dixit is a marketing enthusiast, believes that great content drives action and helps businesses be more influential. With the experience of writing for different organizations globally, he understands the need to craft tailor-made content solutions that are relevant, strong, and create an impact. He mostly writes what he deeply perceives, it is his way of unwinding. He is an avid reader, loves to explore new locations, and wishes to contribute to the society by enlightening the world.