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Oh! You are here… the magic of technology has finally brought you here to look at what is so engaging when you pick for domain registration. The importance of a domain name is huge when you are up to holding a website. It works as the brand image of your business that defines the potential of the business. It is always advisable to keep the domain name very strategically as that will help the customers to locate the traffic and retain it in the minds of the people. People often take the name-day of domain name lightly because they lack creativity. And not only that, you have to be very close to the business idea because that will affect ranking your website.

Daily millions of domain names get registered, and that is why it comes on a first come first basis. If you got yourself lucky that you get the desired name for your website, then you get to start with the right server, to begin with, your digital journey.

On that note, you must read out the pointers first that will help you to keep the best domain name for your online business.


Brand awareness

Are you looking forward to growing as a brand name? If yes, then the domain name is what you have to pay attention to. By keeping any name will drop down the attention of branding there and then only. The reason to keep from a branding approach will retain in people’s minds forever. This is the beginning where you get to start practising for good services only because customers always remember the benefits they receive.


Easy to pronounce

A domain name becomes more attractive when they are easy to pronounce. You would not know that your brain process information which it finds engaging and easy to pronounce. This trick happens psychologically where you have to be very particular about the service. Also, one more thing is that the domain name should not exceed the character limit.


Short names do not always win

Yes, you read that the right, domain names are always preferred short and nice, but that notion is not famous anymore. You have to be very particular about this factor that the flair of keeping the domain name short, and crisp does not vanish its essence. Not to worry, if the extended name is falling under the SEO strategy it will work for you every time.


SEO friendly factor

If your domain name is carrying the keywords, then it turns out to be a wonder for you. It is the best thing to come forward to address when you are creating a domain name.  By using generic keywords or phrases like, VPS server hosting or dedicated server will help you grow in keeping the domain name intact and secure.


Try to keep ‘.com’ as a preference

The domain extensions are coming to their varieties, and people are opting to match the trending wave of advanced changes in technology. Having options in your pocket is always an attractive thing but going with what is old is gold is always remembered. With new changes in the extensions, it is getting difficult for people to address the extensions like .in or org.


Summing up

A domain name is a crucial part to complete the web hosting services. Keeping the domain name means that you are giving your address to your home. If it is not properly mentioned or directed, it may lose traffic and divert customers to another website. The best part is that there are servers that provide you with free domain registration, which is a good thing to consider beginning with the domain journey. 



Author: Prakriti Kanojia

Prakriti Kanojia, an avid bibliophile who finds ultimate joy when writing about trending technology, geek stuff, and web development. Owing to her interest, she has been working as a “Content Specialist” at NextraOne. Being a LSR Graduate, she has a flair for technical writing but also likes to dabble in fiction and poetry. She is a voracious reader and loves to try new things.

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