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What is a website domain name and how to choose one?

Are you struggling with how to choose a domain name for your website? Selecting the right domain name is one of the most crucial things you’ll do for your website. In addition to defining your website, your domain name will communicate important information to both search engine bots and human visitors.

In short, a domain name is essential in today’s digital world as it enables you to have a unique identity and establish your brand. Using a domain name, you can create a professional-looking website to attract new customers online. Let us dive deeper.

Why you need a website domain?

The success of your business depends on the internet. Getting online begins with a domain name.

  1. It’s the unique identity of your business.
  2. You must have one to build a website.
  3. It can enhance your business image.
  4. Or it can increase engagement to your social pages.

Let’s understand what a website domain name is and how it can be a benefit to your company.

What is a website domain?

Every computer which is connected to the internet has an address known as Internet Protocol or IP address. It is a long series of numbers and hard to remember. Thus, domain names were created.

You can use the address bar of the web browser to search for a website or a company. Here you enter a website address like or These website addresses are nothing but the domain names for these websites. You can easily recognize a domain name in email and web addresses. It is the name that comes after ‘@’ sign in an email address and after ‘www.’ in a URL. For instance, in the email address, is the domain name. Likewise, in the web address, is the domain name.

Searching for your website domain name

Those who own an operational company with a brand name have diverse options from those who are just starting up. In the first situation, you will likely buy the .com or .in version of your business name. For instance, if you own a company with the name abcd real estate, you would want to buy the domain name or, or both.

In contrast, if you are just starting up and have not yet selected the name for your business, you have the freedom to search domain names that suits you best. Type the desired domain name in the search box of It will not only tell you whether that domain name is available or not, but it also suggests other options. You can continue searching for your domain name until you find an available domain that fits your needs, and then use that for your business website.

Tips for choosing a domain name

Now that we have already discussed what a website domain is, here are a few key factors to consider while choosing a domain name for your business. These include:

  • Always try to use the .com extension for your domain name, since it is most popular and memorable. If the name you want is unavailable in .com, try one of the new domain extensions.
  • If you have an India-specific business, you might go for a .in domain extension
  • Limit the number of characters as a shorter domain name is easier to remember.
  • Never use a hyphen in the domain name`, as this confuses people.
  • Your domain name must be easy to pronounce and spell.
  • If you are aware of SEO, It is advised to have a keyword related to your business in your domain name.

The ultimate goal is to make your domain name easy for people to remember. The easier you make it for users, the more likely increase traffic on your website.

Help people find you on the internet

I hope this article may have helped you to understand how a domain name can help you look more professional, and get new customers for your company. Having a domain name of your own is no longer a choice, but a necessity. In fact, you will lose customers if your competitors have an online presence but you do not. Grab your online space now with NextraOne.

Best Places to Buy a Domain Name

There are hundreds of domain registration companies on the web. It’s important to choose carefully because it can be complicated to move your domain later on. The majority of web hosting companies like NextraOne also offer domain registration as a service. Few companies like NextraOne offer free domain registration with hosting accounts as a combo offer. If you’re planning to start a new website, then it’s a good idea to take advantage of these offers and get your domain name for free.

Best Domain Hosting company in India

NextraOne’s hosting services combine high performance with high-quality customer care. If you are planning to create any type of website, you’re going to need a domain name and web hosting solution that can be configured for maximum efficiency & minimal hassle. NextraOne, a one-stop hosting solution provider that offers domain name registration and domain transfer, you can buy cheap domain to enable your website performing admirably 24/7.

At NextraOne, we provide 24/7 technical support, fast hardware deployment, and the best uptime for the website to our customers. Our hosting options help manage high traffic portals, ensure faster loading time, increased security and enhanced user experience. Also, our state-of-the-art domain hosting services ensure that your website never faces another hitch.

If you’re ready to explore the options get best domain price in india and want to register a domain name, log on to, we’re ready to lead you in the best direction for your future. Partner with NextraOne now and help make a better internet for everyone. That’s all. We hope this article helped you understand how to choose a perfect domain name for your blog or business.


Author: Mukul Dixit

Mukul Dixit is a marketing enthusiast, believes that great content drives action and helps businesses be more influential. With the experience of writing for different organizations globally, he understands the need to craft tailor-made content solutions that are relevant, strong, and create an impact. He mostly writes what he deeply perceives, it is his way of unwinding. He is an avid reader, loves to explore new locations, and wishes to contribute to the society by enlightening the world.

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