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email marketing strategy

8 Ways to Make Sure Your Sales Email Never Go to Spam

As the marketing landscape has drastically transformed in recent years. Yet, one thing that has remained constant is the importance of email outreach in outbound marketing strategies. From Fortune 500 companies to scrappy startups, sending sales emails regularly is a reality, so a large amount of time, strategy, and effort go into the process of Business email marketing.

Yet, there is a huge blocker standing in the way of reaching your target customer’s inbox: spam filters. If you want to ensure all the efforts you put into drafting a sales email pay off, then you should use these 8 strategies to avoid being sent to spam.

1. Avoid Having an Excessive Amount of Links 

Having an extreme number of links in the body of your sales email is one of the major red flags that will set spam filters off. Due to this, make sure to include links that are absolutely important to your sales emails, such as your call-to-action lines, examples of your work for existing clients, or something similar.

2. Keep the Exclamation Points to a Minimum

Punctuation marks like exclamation are commonly found in spammy sales emails that litter our spam folders. Because of this, filters have included this as an indicator when deciding whether or not something is spam or isn't. Within your marketing email, keep your exclamation to a minimum, and instead, write the mail in a conversational tone and quickly get to your point.

3. Avoid Using Unclear Fonts

Seemingly unclear fonts are another trigger that commonly sets off spam filters. To dodge this barrier, stick to the default options your particular email provider gives to you. For instance, on Gmail, Sans Serif is the default font. By using the fonts accessible by your email provider, you'll be reassuring the spam filters that your mail was drafted in Gmail instead of being created by a sketchy bot.

4. Compress Your Images

Sending dense and heavy files is another red flag for spam filters. Because of this, high-resolution photos frequently get mistaken for spam emails and are sent to the "graveyard" as a result. If you are trying to send images in the body of your email, make sure they are relevant to your sales message and are compressed. To do this, you can use a free online tool.

5. Don't Include Too Many Images

By keeping your text-to-image ratio at a sensible level, you'll be decreasing the chances your email gets caught by the spam filters. As a rule of thumb, only use images that are absolutely essential to the content of your email. If you can't, then it's best to stick to text.

6. Don't Use Sales Words

Using words like "urgent”, "promo" and "sale" are easy targets for spam filters to identify and mark as junk or spam mail. If you are hosting a promotion that you think will add value to the prospects you are reaching out to via email, then use tools like Thesaurus.com to find some appropriate synonyms to get the point across. 

7. Include Your Physical Address & An Unsubscribe Link

This tip is strictly for email marketing in terms of your newsletter but still is very important to note. Because of the CAN-SPAM Act, all email senders must include a physical address, as well as an, unsubscribe link in all their email marketing campaigns. If you don't, not only will you be violating this law, but your emails will also be much more likely to never make it through the spam filters. Platforms such as Mailchimp make this process easy by having both your address and an unsubscribe link as a piece in all their email templates.

8. Take a Look Through Your Spam Filter

Often, actual examples are the best teacher. When you get the chance, take a couple of minutes to look through your spam folder. What patterns do you see? It's most likely you will see a lot of the things we mentioned in this blog, messages from a "prince" in a faraway land looking to give you his trust fund, lots of emojis, words that replace numbers with letters, and more. When drafting your own sales emails, avoid using even the slightest hint of these patterns.

Conclusion

Email marketing strategy is still one of the most commonly used forms of sales in the business world today. If you want to ensure your sales emails outsmart the spam filters and reach your target's inbox, start by following the best practices laid out in this blog. Best of luck.

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Author: Mukul Dixit

Mukul Dixit is a content marketing strategist, believes that great content drives action and helps businesses be more influential. He mostly writes what he deeply perceives and analyses, it is his way of unwinding. He is an avid reader, loves to explore new locations, and wishes to contribute to the society by enlightening the world.


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