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Effective SEO Practices for Making a Thriving Online Presence in 2020

In today’s speedily changing world, SEO techniques can change on a dime—and the worst part is that you might not even know it. SEO Hacks that could have won you a front-page result as recently are not only obsolete now, but they may even hurt your website’s rankings. Many times you might have ended up exploring the new algorithm updates by Google which clearly indicates the dos and don’ts for your site to perform well in the search engines. But what’s important is building an online presence for your brand to gain recognition. Here are a few techniques that can still be practiced even after major changes in the Google algorithms.

Optimization of Image Alt Text

Even after continuous stress on the evolution of machine learning in dominating the Google algorithms optimizing it with the property of analyzing an image, Alt text optimization is the first priority for the images. The concept of machine learning being fresh will take time to establish itself. Till then, continuing with the old method of image optimization is the key to remain in the competition.

Authoritative Content

With Google‘s initiative of presenting the users with the most credible & relevant content, the content authority remains the priority. The focus should be on plain and simple content with a deep insight and clear takeaways. The key here is to formulate content strategy keeping in mind the average user.

Creating extensive Content

It does not essentially mean that you have to go on lengthy content to describe certain points. You need to develop a certain strategy to write content in a way to play upon the user’s intent, what one is looking for or will the user be benefitted from this anyway?

The ultimate motive is to satisfy the users at its best with your content, it can be done in 600 words or 6000, and it all depends upon the requirement and the relevance.  Even though, writing longer content is advised as it bears the potential of targeting maximum user queries which is beneficial for the user to have a deep insight.

Accelerated Mobile Pages (AMP)

If chosen wisely, Latent Semantic Indexing Keywords can help you cover the necessary information along with the other keywords and will help increase the relevancy of the content. The keywords related to the targeted keywords will also avoid keyword penalties. Using subordinate keywords and incorporating them in a natural way along with the main ones will help Google to understand the content more clearly and will help the users in answering their queries.

Use of Keywords in the Domain Name

You need to act smart along with playing-wise. There is a common misconception that only the SEO optimized content on the website plays an important role in ranking factors. Many factors contribute to manipulating the search engine’s ranking but now the URLs are playing a distinguished role in defining the relevancy of your website’s content.

Incorporating keywords in the URL is working wonder in ranking high on search engines. Having deep insight into what the user searches online will prove beneficial in deciding the domain name. However, Google has imposed certain restrictions on this highlighting the importance of Google listings on various directories and bookmarking sites owing to the undue benefit.


HTTPs doesn’t necessarily affect the ranking of a website but it is certainly important for you to have an SSL certificate. If your website reflects a “Not Secure” warning message while a customer registering the details, this will certainly make you lose your customers. Ensure the safety of your website with the proper SSL certification.


These are certain factors that you should consider irrespective of any modifications made in Google algorithms to strengthen your online presence.  If you are in the search of the best SEO services in Delhi-NCR to help you work toward your online marketing goals, be sure to contact NextraOne. We provide a comprehensive array of professional SEO services to get your business to the top of the search engine results listings using only reliable, future-proof, white-hat SEO techniques.

NextraOne’s SEO services combine professional expertise with high-quality customer care. If you are planning to promote your website in the digital world, you’re going to need SEO services Provider that enables for maximum efficiency in the SEO process. NextraOne is a one-stop hosting & cheap SEO service provider company that will enable you to enhance your position in the search engine result page. Consequently, you will be able to make a good online presence and grab more business. If you’re ready to explore the options and want to sign up for SEO, log on to, we’re ready to lead you in the best direction for your future. Partner with NextraOne now and help make a better internet for everyone.


Author: Mukul Dixit

Mukul Dixit is a marketing enthusiast, believes that great content drives action and helps businesses be more influential. With the experience of writing for different organizations globally, he understands the need to craft tailor-made content solutions that are relevant, strong, and create an impact. He mostly writes what he deeply perceives, it is his way of unwinding. He is an avid reader, loves to explore new locations, and wishes to contribute to the society by enlightening the world.

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