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Killer SMM Checklist: A Creative Approach To Success In 2021

With half of the world’s population connecting on social media, it is quite an improbable point not to have a business strategy to grow a business online.

Social media go hand in hand with the concept of digital marketing, if not much- but in terms of digital campaigns. Now it's not the time to run your social media just by posting on a regular basis, you need an agile approach in 2021. Cruising the ship of social media to generate leads and increase sales can turn out to be staggering. Thus, let's develop a kickass social media marketing strategy to engage your audience with your brand for the long term.

  • Share Behind The Scenes Videos:

Wondering how BTS can engage customers?

Let us tell you why?

Establishing a human connection with your audience nourishes a more profound trust level than that of a conventional post. And a gratuity is that BTS content can be a lot cheaper to produce than other content posted on your social media! That sounds like a win-win situation for your brand.

  • Add ‘How To’ Videos:

Getting you back to basics. By adding how-to videos you can make your business reach a new height as the content directly connects with the customers.

Do you know, how?

Unscripted, Impromptu, and Authentic!

Your video should have a goal and provide the audience with an enriching experience that they miss when the video gets over.

Win your audience’s trust by telling them how to use the product or service.

  • Create Facebook Live Or Live Instagram Story Campaign:

It's live.

Wondering live videos are successful as they prove the authenticity of the brand in some way. With live videos, you share your moment right at the spot, it’s happening. 

Lights, camera, action!

Adding live videos to your social media handles is the best way to grab a handful of users. Don’t forget to add spice to your page by going LIVE.

  • Participate In trending Topics:

Let’s do Trendjacking as a part of an affordable social media marketing strategy

No matter what is happening in the world, there is always some topic that is trending and taking over the views of millions of people at a time. Now it’s your chance to capitalize on a trending moment and connect with the audience in a brand new way.

  • Repurpose Video Testimonials:

Well, let us tell you! Building viewers' trust over the internet in the first go is not a cakewalk. 

Want to convince the audience of your brand?

It would not be wrong to say that going for testimonial videos is a great idea to nurture leads and encourage new leads to drive more sales from social media.

Leverage the power of videos to the fullest!

Yes, with the right videos, you can highlight your successful experience to the audience.

  • Have A ‘Caption This’ Contest:

Caption contest encourages more likes and comments on your page. Thus, adding more active followers to your social media page. 

Have some hilarious results with this contest!

Yet, this can act as an engaging way to interact with new people. Hereby, generating more leads. Even you can consider giveaways or even a gift card. 

Turn your content into a successful campaign.

  • Go For #TBT:

It's Throwback Thursday, you can't miss this hashtag.

The throwback tradition is quite an older way that is trending on social media since 2011. Scrolling through the hashtag ‘Throwback Thursday’ you might come across old pictures and memories that people post.

For brands, it is a great opportunity to enhance brand awareness on the Instagram platform. Go for creating a clear brand message on your social profiles, all goes towards building loyal customers.

  • Host An AMA Sequence:

Ask me anything: Let people know you!

Instead of showing your audience the usual view of your business through planned posts, AMA content is a great chance to interact with your followers and let your audience peek behind the curtain of your business and know about your product or service more.

Now not only Reddit but Instagram and Facebook are also a great platform to share your industry knowledge by fielding questions.

Wrapping Up:

Now you know how social media can buck up your brand’s name. So make a plan to get a lot more bang for your brand. Partner with your social media marketing agency or develop a plan to grow your audience. If you need a top-notch social media strategy, then you don't need to worry, Nextraone is here to upscale your brand awareness. Through our unique mix of creativity powered by Social media marketing experts, we create, grow, and sustain brand awareness on social media.


Author: Khyati Arora

Khyati Arora, an avid bibliophile who finds ultimate joy when writing about trending technology, geek stuff, and web development. Being a Journalism graduate, she has a flair for technical writing but also likes to dabble in fiction and poetry. She is a voracious reader and loves to try new things.

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