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SEO Benefits Of AMP & How To Get Started With Nextraone

When the world is running on a 4G network connection, SEO remains a crucial factor in boosting your marketing. We are familiar with the concept of SEO, but it requires a set of practices that the businesses need to perform to ensure their website's ranking on the first page of Google.

Since the trend of Accelerated Mobile Pages (AMP) is robust enough to streamline the website's performance, it has always been in controversy.  While it creates a faster pace for the efficient user experience, on the other hand, it requires submission to a stripped-down model of HTML.

So, let's delve into the demand of AMP for SEO of a website in 2020 and know about how AMP is essential for providing the best SEO services in India.

Should You add AMP To Your Site In 2020?

This is not just a question, but today it is a significant matter that affects the ranking of your website in millions of web pages out there. To give you an answer, let us first learn all you need to know about AMP.

It is now a known fact that AMP is not a critical factor that promotes your web site's ranking and, having AMP pages on your website doesn't mean that it will expand your sales of ranking immediately. But, it will show results based on website speed and mobile-friendliness by making enormous changes in mobile indexing.

Google research shows, '' As the page load time goes from 1s to 3s, the probability of bounce back increases to 32%.''

How To Get Started With AMP Strategy?

The Accelerated Mobile Pages stands for an open-source framework that was developed back in 2015 to create fast-loading mobile web pages to implement a user-first setup for web content. The official wording is a little complicated, so let's break it down.

Open-source framework

The AMP project is officially open-source, to improve core business metrics, Google sponsors and promotes as its project. Since AMP is an integral part of SEO, there is a need for the best SEO strategy for new websites.

User-first format

By user first format, we mean the fast web that sets a new standard for designing the new mobile pages lays a new standard in terms of internet usage.

Web content

The initial goal of any SEO plan is to deliver the high driven results for any website. Now, the concept of SEO has expanded to desktop websites, interactive stories, emails, ads, and e-commerce solutions. To avoid the slow down of pages due to excessive web content, AMP plays a vital role.

How The Actual Implementation Of AMP Impacts Your Results?


As the world has digitized, people work with 4G networks, and in this time, if your website is super slow-loading then, you need to get ready for the bounce back. Slow page speed is a big obstacle to search results. So, the need for the best digital marketing companies has increased to provide the best SEO services with AMP.

Here is the big difference between Normal websites and AMP used websites. When it comes to site optimization, the Normal websites take a longer time to load all fonts and graphics whereas, the AMP limits the CSS and requires no HTTP request to load the fonts.


AMPs are the lightning in the SERPS for increasing the visibility of the website. Thus, it is not only the framework but the entire working of the website. It is, however, the most flexible one when it comes to accessing the streamlined performance and user experience as well. Not only speed, but AMP also leads to the improved performance of the server. To reduce the strain on your servers by providing a user-friendly customer base to your website, AMP uses server optimizations.

Mobile Search Engine Ranking

Here’s a strong relationship between site speed and Mobile search engine ranking. In Mobile results pages (MRPs), all distractions such as header image, menu, social share clicks, pop-ups, etc. can lower the page speed and thus lower your conversion rate.

Although Google has not given AMP a ranking factor, the mobile-friendliness of a site is a well-known factor. So, it is an independent ranking factor that rewards the business with organic mobile searches. But with AMP, you can execute the HTML code tags and use the CSS lighter version.


So, in the end, we get to know that Amp has a lot of positive impact on your website. Whether it is speed or user experience, AMP is a cost-effective tool for Search engine optimization (SEO). In a highly competitive market, implementing AMP is beneficial enough but still, it has a few drawbacks if not performed expertly.


Author: Khyati Arora

Khyati Arora, an avid bibliophile who finds ultimate joy when writing about trending technology, geek stuff, and web development. Owing to her interest, she has been working as a “Content Specialist” at NextraOne. Being a Journalism graduate, she has a flair for technical writing but also likes to dabble in fiction and poetry. She is a voracious reader and loves to try new things.

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