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Does Your WordPress Website Speed Impact Your Web Search Ranking?

It’s just the start of 2021 and you are planning to have a robust WordPress website. However, with a less budget? No problem, we get you. It’s not that difficult to understand that affordable web hosting services can also be beneficial for your WordPress. Nevertheless, to interpret which web hosting companies are best for you to need to have an awesome understanding of all basics of web hosting.

It's up to you whether you see it as an investment or an expenditure. So, let's dive into the basics of how web hosting affects the performance of your website on the internet, and how it helps you to beat the competition in 2021.

What Does Site Speed Mean?

Slow websites? How do you think they impact the customers? Do you think they are going to wait for your website to open? Never. Websites that load slow leave that poor aftertaste in your visitor’s mouth. A website should be with fast load time the visitors stay longer and convert into leads or customers.

As per Google, “The probability of bounce increases 32% as page load time goes from 1 second to 3 seconds.”

Unfortunately, the precise diagnosis of "site speed" remained open to speculation until google's Matt Cutt announced that Google will be incorporating site speed penalty in search rankings.

What Impact Does It Have On Web Search Ranking?

According to Google's algorithm, speed is a major factor that affects the ranking of a page. All website related concerns, such as the age of the domain name, number and quality of inbound links, URL, content, etc., measure website's authenticity. However, the speed of the mobile page doesn't impact your mobile ranking directly but indirectly site speed measures the backlinks and bounce rates.

Websites with Above-Average “Time On Site” Tend to Rank Higher In Google

To test this assumption, we covered a subset of areas from our data set through Alexa to define site-wide time on site. We then inspected to see if there was any relationship between times on-site and first page Google rankings. So, we hope now you understand how speeding up your WordPress site can influence your search engine optimization.

So, How Much Should A Good WordPress Host Cost?

Many Affordable web-hosting companies are out there, you just have to search for the Best Web Hosting Service, and you should focus on SEO services, as well to improve your page ranking. Our advice is to find out your requirement before hiring a web-hosting firm. For instance, does your website need PHP or WordPress hosting? How much is the total traffic on your website?

We, at Nextraone, can help you with your website designing, WordPress hosting, and improving its ranking as well with our in-house SEO experts. If you are now ready to take your business to the next level, make the right choice.

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Author: Khyati Arora

Khyati Arora, an avid bibliophile who finds ultimate joy when writing about trending technology, geek stuff, and web development. Owing to her interest, she has been working as a “Content Specialist” at NextraOne. Being a Journalism graduate, she has a flair for technical writing but also likes to dabble in fiction and poetry. She is a voracious reader and loves to try new things.


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